Dynamic Models of Advertising Competition: Open- and Closed-Loop Extensions - International Series in Quantitative Marketing - Gary M. Erickson - Bøger - Springer - 9780792391463 - 31. august 1991
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Dynamic Models of Advertising Competition: Open- and Closed-Loop Extensions - International Series in Quantitative Marketing 1991 edition

Gary M. Erickson

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Fr. 107,99

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Dynamic Models of Advertising Competition: Open- and Closed-Loop Extensions - International Series in Quantitative Marketing 1991 edition

Marketing strategies are rarely successful without adjustments over time, and marketing managers need constantly to monitor, and anticipate when possible, important changes in the marketing environment, so that they can adapt their marketing strategies to changing market conditions.


122 pages, biography

Medie Bøger     Hardcover bog   (Bog med hård ryg og stift omslag)
Udgivet 31. august 1991
ISBN13 9780792391463
Forlag Springer
Antal sider 122
Mål 210 × 297 × 9 mm   ·   390 g
Sprog Engelsk  

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