Dynamic Models of Advertising Competition: Open- and Closed-Loop Extensions - International Series in Quantitative Marketing - Gary M. Erickson - Bøger - Springer - 9789401713160 - 3. oktober 2013
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Dynamic Models of Advertising Competition: Open- and Closed-Loop Extensions - International Series in Quantitative Marketing Softcover reprint of the original 1st ed. 1991 edition

Gary M. Erickson

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Dynamic Models of Advertising Competition: Open- and Closed-Loop Extensions - International Series in Quantitative Marketing Softcover reprint of the original 1st ed. 1991 edition

Marketing strategies are rarely successful without adjustments over time, and marketing managers need constantly to monitor, and anticipate when possible, important changes in the marketing environment, so that they can adapt their marketing strategies to changing market conditions.


122 pages, biography

Medie Bøger     Paperback Bog   (Bog med blødt omslag og limet ryg)
Udgivet 3. oktober 2013
ISBN13 9789401713160
Forlag Springer
Antal sider 122
Mål 210 × 297 × 7 mm   ·   344 g
Sprog Engelsk  

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