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Breaking Through, 2nd Edition: Implementing Disruptive Customer Centricity 1st ed. 2014 edition
S. Vandermerwe
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Breaking Through, 2nd Edition: Implementing Disruptive Customer Centricity 1st ed. 2014 edition
S. Vandermerwe
With updates on digital opportunities, social media, emerging markets (including Africa), and the social as well as financial impacts of customer centricity , this book successfully blends strategy with implementation and also features a range of innovative new and traditional business examples from across the globe.
292 pages, XVII, 292 p.
| Medie | Bøger Paperback Bog (Bog med blødt omslag og limet ryg) |
| Udgivet | 2014 |
| ISBN13 | 9781349484195 |
| Forlag | Palgrave Macmillan |
| Antal sider | 292 |
| Mål | 150 × 220 × 10 mm · 439 g |
| Sprog | Engelsk |
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