Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean - Roberto Verganti - Bøger - Harvard Business Review Press - 9781422124826 - 3. august 2009

Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean

Roberto Verganti

Pris
kr. 216,80
Forventes klar til forsendelse 14. - 19. okt.

Vores kunder siger:


Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean

Think of game-changers like Nintendo's Wii or Apple's iPod. They overturned our understanding of what a video game means and how we listen to music. This book shows that for truly breakthrough products and services, we must look beyond customers. It offers a fresh view of innovation thinking and practice.


288 pages, Illustrations

Medie Bøger     Hardcover bog   (Bog med hård ryg og stift omslag)
Udgivet USA, 3. august 2009
ISBN13 9781422124826
Forlag Harvard Business Review Press
Antal sider 288
Mål 163 × 244 × 25 mm   ·   538 g
Sprog Engelsk