Boundary Spanning Elements and the Marketing Function in Organizations: Concepts and Empirical Studies - Sunil Sahadev - Bøger - Springer International Publishing AG - 9783319134390 - 24. marts 2015
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Boundary Spanning Elements and the Marketing Function in Organizations: Concepts and Empirical Studies 2015 edition

Sunil Sahadev

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Boundary Spanning Elements and the Marketing Function in Organizations: Concepts and Empirical Studies 2015 edition

This book presents current research on boundary spanning elements. and this monograph aggregates studies dealing with boundary spanning elements or has boundary spanning elements related to the marketing function as the main empirical platform under a uniform theoretical perspective.


173 pages, 17 black & white illustrations, biography

Medie Bøger     Hardcover bog   (Bog med hård ryg og stift omslag)
Udgivet 24. marts 2015
ISBN13 9783319134390
Forlag Springer International Publishing AG
Antal sider 173
Mål 442 × 245 × 16 mm   ·   414 g
Sprog Fransk  
Klipper/redaktør Malhotra, Neeru
Klipper/redaktør Purani, Keyoor
Klipper/redaktør Sahadev, Sunil