Robert Lewis
I.T. in Retailing: Application of Information Technology and Corporate Models in Retailing Robert Lewis Softcover reprint of the original 1st ed. 1989 edition

Name: I.T. in Retailing: Application of Information Technology and Corporate Models in Retailing
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Author: Robert Lewis

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I.T. in Retailing: Application of Information Technology and Corporate Models in Retailing

Robert Lewis

Softcover reprint of the original 1st ed. 1989 edition

Retailing today is one of the largest, most buoyant and most competitive market sectors. While many retailers, including the large multiples, had very sophisticated electronic point of sales devices, the information that was available was not being used to plan effective marketing and selling strategies, nor yet to plan for growth.

191 pages, 16 black & white illustrations, biography

Medie	Bøger Paperback Bog (Bog med blødt omslag og limet ryg)
Udgivet	21. juli 2012
ISBN13	9789401164078
Forlag	Springer
Antal sider	187
Mål	155 × 235 × 10 mm · 276 g
Sprog	Engelsk