I.T. in Retailing: Application of Information Technology and Corporate Models in Retailing - Robert Lewis - Bøger - Springer - 9789401164078 - 21. juli 2012
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I.T. in Retailing: Application of Information Technology and Corporate Models in Retailing Softcover reprint of the original 1st ed. 1989 edition

Robert Lewis

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I.T. in Retailing: Application of Information Technology and Corporate Models in Retailing Softcover reprint of the original 1st ed. 1989 edition

Retailing today is one of the largest, most buoyant and most competitive market sectors. While many retailers, including the large multiples, had very sophisticated electronic point of sales devices, the information that was available was not being used to plan effective marketing and selling strategies, nor yet to plan for growth.

191 pages, 16 black & white illustrations, biography

Medie Bøger     Paperback Bog   (Bog med blødt omslag og limet ryg)
Udgivet 21. juli 2012
ISBN13 9789401164078
Forlag Springer
Antal sider 187
Mål 155 × 235 × 10 mm   ·   276 g
Sprog Engelsk  
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