Market Research: The Process, Data, and Methods Using Stata - Springer Texts in Business and Economics - Erik Mooi - Bøger - Springer Verlag, Singapore - 9789811052170 - 13. november 2017
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Market Research: The Process, Data, and Methods Using Stata - Springer Texts in Business and Economics 1st ed. 2018 edition

Erik Mooi

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Market Research: The Process, Data, and Methods Using Stata - Springer Texts in Business and Economics 1st ed. 2018 edition

The book offers readers an overview of the entire market research process from asking market research questions to collecting and analyzing data by means of quantitative methods.


416 pages, 31 Tables, color; 60 Tables, black and white; 50 Illustrations, color; 162 Illustrations,

Medie Bøger     Hardcover bog   (Bog med hård ryg og stift omslag)
Udgivet 13. november 2017
ISBN13 9789811052170
Forlag Springer Verlag, Singapore
Antal sider 416
Mål 241 × 161 × 26 mm   ·   868 g